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Released: 2010-09-02

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Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business by Kay-Yut Chen


Taking the findings of behavioral economics from the cocktail celebration to the boardroom.

Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its type at any corporate. His groundbreaking research into human behavior has became tangible results for HP. He has stored the company tens of millions of dollars, simply by explaining why folks actually do the issues they do. MoneyLab gives sensible courses being positioned to make use of at the moment at HP and other best companies. It explains, for example, easy methods to:

? Use incentives to influence employees, providers, and patrons
? resolve whom to trust, and how much
? scale back the uncomfortable side effects of irrational behavior by noticing patterns that doncff0478#39;t appear logical
? benefit from the human tendency to recreation the gadget

in the spirit of Predictably Irrational, however with a more effective way, Chen shows easy methods to translate the findings of behavioral economics into concrete movements to reach new ranges of good fortune.

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e-book details

writer: Kay-Yut Chenwriter: Portfolio Hardcove..Binding: HardcoverLanguage: EnglishPages: 2five6

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