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The Victory Lab: The Secret Science of Winning Campaigns
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| 44 new from $14.60 |
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(as of 2012-11-08 11:30:36 PST)
Description
The book Politico calls “Moneyball for politics” presentations how state-of-the-art social technological know-how and analytics are reshaping the modern political marketing campaign.Renegade thinkers are crashing the gates of a venerable American establishment, shoving apart its so-called wise men and changing them with an intensive new knowledge-pushed order. We’ve observed it in sports activities, and now in The Victory Lab, journalist Sasha Issenberg tells the hidentityden story of the analytical revolution upending the best way political marketing campaigns are run within the 21st century.
The Victory Lab follows the academics and maverick operatives rocking the conflict room and re-engineering a high-stakes trade previously run on little more than intestine instinct and old-fashioned assumptions. Armed with analysis from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the neatest marketing campaigns now consider they know who you'll vote for even prior to you do. Issenberg tracks those attention-grabbing ways—which come with innovative persuasion experiments, leading edge how you can mobilize voters, closely analysised electioneering strategies—and presentations how our such a lot vital figures, comparable to Barack Obama and Mitt Romney, are putting them to make use of with sudden ability and alacrity.
Provocative, clear-eyed and energetically pronounced, The Victory Lab gives iconoclastic insights into political , human determination-making, and the expanding energy of analytics.
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| creator: Sasha Issenberg | writer: Crown | Binding: Hardcover | Language: English | Pages: 368 |
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