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Science & Math

Rating: 4.2 / 5.0 (465 votes)

Released: 2010-04-27

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely


Why do our complications persist once we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why can we splurge on a lavish meal but reduce coupons to save twenty-5 cents on a can of soup?

in terms of making selections in our lives, we predict wecff0478#three9;re making sensible, rational possible choices. but are we?

on this newly revised and improved variation of the groundbreaking big apple times bestseller, Dan Ariely refutes the typical assumption that we behave in fundamentally rational techniques. From consuming coffee to losing weight, from buying a car to picking a romantic spouse, we consistently overpay, underestimate, and procrastinate. yet these misguidentityed behaviors are neither random nor senseless. Theycff0478#three9;re systematic and predicdesk—making us predictably irrational.

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book details

author: Dan Arielypublisher: Harper PerennialBinding: PaperbackLanguage: EnglishPages: three84

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